---

Internet-Ready Television

Internet-ready TVs use your broadband connection to deliver dynamic content, whether it’s streaming video from Netflix, new music from Pandora, or a quick glance at today’s weather forecast.

Although there is overlap, each manufacturer offers a unique bundle of free or paid services, including streaming video and music, social networking apps, online photo galleries, news and financial updates, weather info, sports scores, and a variety of other smartphone-like applications.

Manufacturers continue to add new content to their offerings, keeping customers current through firmware updates, and making a bit of research a prudent step in your buying decision.

Learn more about Internet TVs, how they work, what services are offered by different manufacturers, and exactly what you’ll need to get started at our Internet TV 101 customer center.

---

January 2011
Looking for HDTV that delivers more of everything you want? Sony’s 46-inch KDL-46EX720 3D HDTV may be just what you’re after. Sony delivers state-of-the-art technology for even smoother high-speed action scenes and a vivid, lifelike picture. Simple Internet connectivity gives you streaming media, Skype video calling, access to your own files over your home network, and then some. And if you like your entertainment with an extra dimension, just add some 3D glasses for the ultimate in immersion.

Internet Access Plus Incredible Picture Quality–Even in 3D

See It All in 3D

Enjoy incredible depth and a sharp, full HD 1080p picture from a leader in 3D technology (3D Active Glasses will be required, sold separately). Plus, the technologies that make a great 3D HDTV make for even better 2D programming.

Edge LED Backlighting

Experience the next level of picture quality and contrast with Sony’s Edge LED Backlighting. This technology sharpens image contrast, giving an amazingly crisp picture that you’ll notice right away. In addition to being more energy efficient than other backlighting technoligies, this also allows for a slimmer, sleeker design.

X-Reality Engine

Enjoy a vivid, lifelike picture experience. Sony’s X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and high-contrast detail.

MotionFlow XR 240

See smooth and precise detail during fast-action scenes. Sony’s Motionflow XR 240 technology for fast action movies and sports by reducing blur caused by quick camera movements, enhancing image sharpness, and overall creates a clearer picture.

Internet Streaming & Connectivity

• Internet Streaming & Widgets
  Enjoy Internet favorites on your television. In addition to Qriocity, watch hit movies with Netflix, popular TV shows on Hulu Plus, or user-generated video on YouTube. Or listen to personalized music on Pandora, and plenty more–enjoy a huge selection of Internet content at your fingertips. And with Internet Widgets, you can access news headlines, weather updates, or play games while you watch TV.

• Skype Ready
  Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera for Skype (required, sold separately) and see your friends on the big screen.
• Wi-Fi Ready
  Going wireless is easy with the UWA-BR100 Wi-Fi adapter (sold separately). Just plug it in and get ready to stream movies, photos, music and videos straight to your TV from the Internet or your home network. If you’d prefer a wired connection, use the built-in Ethernet port and you’re all set.
• DLNA Streaming
  Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices like your PC, Playstation 3 system, network storage, etc.

Presence Sensor

Save energy when you’re not around. This television’s built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement, it automatically turns off the picture, leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.

Navigation Made Easy

Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.

Faster Start-Up

The Quick Start & Viewing feature enables this Sony television to go from ‘OFF’ to ‘ON’ 2-3 times faster than previous Sony televisions. Why wait for your entertainment?

USB Input

A handy USB port lets you share your photos on the big screen, or even listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device, and you’re good to go.

BRAVIA Sync Compatible

If you’ve got other Sony devices in your home theater setup this will come in handy. Conveniently operate and control other BRAVIA Sync compatible devices–including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders, and Cyber-shot digital still cameras–all with one remote control.

LightSensor Technology

Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room. Get the best picture day or night, without any manual adjustments.

KDL-46EX720 Select Specifications

Video
Screen Size (Diagonal):	46 Inches
Display Type:	LCD
Backlight Type:	Edge LED
Resolution:	Full HD 1080p
Tuner:	Clear QAM/ATSC/NTSC
Inputs
HDMI:	4 (1 Side/3 Rear)
Component Video (Y/PB/PR):	1 (Rear)
Composite Video:	2 (1 Rear/1 Hybrid)
USB 2.0 Ports:	2 (Side)
RF Connection:	1 (Rear)
Analog Audio Input:	2 (2 Rear)
PC Input:	DSub 1(Side), Mini 1(Rear)
Ethernet	1 (Rear)
Outputs
Digital Audio Output:	1 (Rear)
Analog Audio Output:	1 (Side/Hybrid)
Weight and Dimensions
Dimensions (WxHxD):	42 1/2 x 26 x 1 11/16 Inches (42 1/2 x 27 1/4 x 10 1/4 Inches With Stand)
Weight:	31.3 lbs. (39.2 lbs. with stand)

Sony 2011 HDTV Comparison

Series:	BX320	BX420	EX520	EX523	EX620	EX720	NX720	HX820	HX929
Models:	22″, 32″	32″, 40″, 46″	32″, 40″, 46″	32″, 40″, 46″	40″, 46″, 55″	32″, 40″, 46″, 55″, 60″	46″, 55″, 60″	46″, 55″	46″, 55″
Panel Type	LCD (CCFL)	LCD (CCFL)	Edge LED	Edge LED	Edge LED	Edge LED	Dynamic Edge LED	Dynamic Edge LED	Intelligent Peak LED
HD 720p		–	–	–	–	–	–	–	–
Full HD 1080p	–
3D Ready	–	–	–	–	–
Video Processing	BRAVIA Engine 3	BRAVIA Engine 3	X-Reality Engine	X-Reality Engine	X-Reality Engine	X-Reality Engine	X-Reality Engine	X-Reality PRO Engine	X-Reality PRO Engine
Motionflow	–	–	–	–	120Hz	XR 240	XR 240	XR 480	XR 960
Presence Sensor	–	–						With Face Detection	With Face Detection
LightSensor
Internet Video	–	–
Internet Widgets	–	–
DLNA	–	–
Wireless LAN	–	–	Ready	Integrated	Ready	Ready	Integrated	Integrated	Integrated
Ethernet	–	–
HDMI	2	2	4	4	4	4	4	4	4
Component (Y/Pb/Pr)	1	1	1	1	1	1	1	1	1
Composite A/V	2	2	2	2	2	2	2	2	2
Digital Audio Output	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical
PC (DSub)	1	1	1	1	1	1	1	1	1
HDMI PC Input
USB 2.0 Port	1	1	2	2	2	2	2	2	2
MP3 Playback
JPEG Playback
MPEG 1/2 Video Playback
TV Guide Onscreen	–	–

What’s in the Box

Sony BRAVIA KDL-46EX720 46-Inch 1080p 240 Hz 3D LED HDTV, Remote Control (RM-YD063), Power Cable, Table Top Stand/Hardware, Documentation

Blending a stylish design with astonishing picture quality, this slim, 46-inch Edge LED backlit BRAVIA EX710 Series HDTV (model KDL46EX710) delivers an amazing Full HD experience. Go beyond your scheduled programming and connect to the internet to instantly stream a wide variety of movies, TV shows, videos and music from Netflix, Amazon Instant Video, YouTube, Slacker and more. You can even add a Wi-Fi adapter (sold separately) to wirelessly connect to your home network and access the internet without the mess of unsightly wires.

Featuring an Edge LED backlight, the slim BRAVIA EX710 is engineered to deliver unbelievable blacks and brilliant whites. Edge LED-backlit HDTVs are also more environmentally friendly as they consume less power than conventional LCD televisions and contain no mercury. You’ll enjoy Full HD 1080p picture quality as well as smooth motion detail in fast-paced scenes thanks to the Motionflow 120Hz refresh rate technology. Additionally, the BRAVIA Engine 3 video processor produces superior, life-like image with amazing contrast and color.

Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, an Ethernet port (for wired networking), and VESA compliant wall mounts.

See a comparison of all Sony HDTV models below.

Key Features

Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).

Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.

Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.

Wi-Fi Adapter Ready: Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online entertainment–including movies, photos, music, videos and more–even easier (Wi-Fi dongle required; sold separately).

BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker, and more. (Learn More)

BRAVIA Engine 3: Enjoy Sony’s most advanced processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and optimized contrast and color with the BRAVIA Engine 3 fully digital processor.

Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room’s lighting.

24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.

USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV’s USB input.

Presence Sensor: Save energy with an HDTV that turns the picture off when you’re not in the room, leaving only the audio on. After 30 minutes of no motion the audio is turned off and the TV automatically goes into stand-by mode.

Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.

Key Specifications

• Screen size: 46 inches
• CineMotion Reverse 3:2 Pulldown Technology: Yes
• 24p True Cinema Technology: Yes
• 3D Comb Filter: Yes
• TV Guide On-Screen: Yes
• Deep Color: Yes
• Live Color Technology: Yes
• Auto Picture Setting w/ HDMI: a, Sport, Music, Photo, Graphics, Game
• Speakers: 2x 10W (20 watts of total power)
• 5.1 Channel Audio Out: Yes
• Dolby: Dolby Digital
• USB Application(s) : Photo Viewer (jpeg), Photo Viewer (RAW), Music Player (mp3), Video Player (AVCHD), Video Player (AVC), Video Player (MPEG4)
• Wireless LAN: Ready (requires dongle)
• Tuners: ATSC, NTSC, Clear QAM
• VESA wall mounting pattern: 300 x 300
• Warranty: 1 year labor and parts
• Energy Star compliant: Exceeds Energy Star version 4.0

Dimensions

• TV with stand: 42.75 x 27.1 x 10.25 inches (WxHxD); 41 pounds
• TV without stand: 42.75 x 25.8 x 3 inches (WxHxD); 36 pounds
• What size TV should you get?

Connections

• HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
• Component: 2 (1 side, 1 rear)
• Composite A/V: 2 (1 side, 1 rear shared with component)
• Ethernet: 1
• RF: 1 (rear)
• USB 2.0: 1 (side)
• PC input (15-pin, D-Sub): 1 (side)
• Analog audio inputs: 4 (1 side, 3 rear)
• Digital audio output: 1 optical

What’s in the Box

BRAVIA EX710 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions

Learn More

Bravia Internet Video

Have your favorite internet content delivered to your TV screen with BRAVIA Internet Video. Stream movies, videos, music and more with BRAVIA Internet Video from a wide variety of sources and services, including:

	Amazon Instant Video provides instant access to over 50,000 hit movies and TV shows directly on your Sony BRAVIA HDTV. Watch new release movies as soon as they’re on DVD and TV shows the day after they air, with thousands of titles available in HD–all commercial free.
	Netflix: Instantly watch thousands of TV episodes and movies streamed from Netflix right to your Sony BRAVIA HDTV–watch as much as you want, any time you want. (Netflix unlimited membership required for Netflix feature functionality.)
	Crackle: The next-generation video entertainment network with hundreds of movies, TV shows, and original series from the vast Sony Pictures library.
	Pandora Internet Radio: Free, personalized internet radio playing only music you love. Pandora brings an effortless personal soundtrack into your living room. Enter your favorite artists and enjoy stations created just for you. Rate songs as they play, because Pandora caters to your tastes and adapts stations to your feedback on the spot.

Which Size HDTV is Right for My Room?

With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get. Minimum size = Viewing distance/3 Maximum size=Viewing distance/1.5

Sony HDTV Comparison

Series:	BX300	EX308	EX400	EX40B	EX500	EX600	EX710	HX800	NX700	NX810
Models:	32″	22″	32″, 40″	32″, 40″	32″, 40″, 46″, 55″, 60″	32″, 40″, 46″	32″, 40″, 46″, 55″	40″, 46″, 55″	40″, 46″	46″, 55″, 60″
Panel type	LCD (CCFL)	LCD (CCFL)	LCD (CCFL)	LCD (CCFL)	LCD (CCFL)	Edge LED	Edge LED	Dynamic Edge LED	Edge LED	Dynamic Edge LED
HD 720p			—	—	—	—	—	—	—	—
Full HD 1080p	—	—
3D ready	—	—	—	—	—	—	—	Yes	—	Yes
Video processing	Engine 2	Engine 3	Engine 2	Engine 3	Engine 2	Engine 2	Engine 3	Engine 3	Engine 3	Engine 3
Motionflow	—	—	—	—	120Hz	—	120Hz	240Hz	120Hz	240Hz
Ambient Sensor	—								—	—
Lightsensor	—	—	—	—	—	—	—	—
Internet Video	—	Ready	—	Ready	—	—			Ready
Internet Widgets	—	—	—	—	—	—	—	—
DLNA	—		—		—	—
Wireless LAN	—	Ready (w/ dongle)	—	Ready	—	—	Ready	Ready	Integrated	Integrated
Ethernet	—		—		—	—
Blu-ray Disc Player	—	—	—		—	—	—	—	—	—
HDMI	2	4	4	3	4	4	4	4	4	4
Component (Y/Pb/Pr)	2	2	2	2	2	2	2	2	1	1
Composite A/V	1	2	2	2	2	2	2	2	2	2
Digital audio output	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical
PC (DSub)	1	1	1	1	1	1	1	1	1	1
HDMI PC input
USB 2.0 port	1 (svc only)	1	1	1	1	1	1	1	1	1
MP3 playback	—
JPEG playback	—
MPEG 1/2 video playback	—	—		—			—	—	—	—
MPEG 4/AVCHD video playback	—		—		—	—
TV Guide onscreen	—		—		—	—